Keyword Use Part 3 — Domain Name & Page URLs
by A22Burnett on Jul.25, 2009, under Keywords, SEO, URLs, Web Design, domain name
The domain name is the main part of your web address (www.YourDomainName.com). Using keywords in your domain name is often overlooked when web addresses are chosen. If you have a branded company, that people are going to specifically search for, it’s not that big of a deal. Example: Instead of searching for peanuts, I’m probably just going to search for Planters. Now if you’re not some big name company, you’re going to want to get those keywords into your domain name. Idealy you want your domain name to match your targeted keyword phrase. Example: If I’m selling funny clown shoes, I want the domain name www.funnyclownshoes.com. The majority of search engines show the domain name, that matches the phrase searched, on the first page….. if not the first result. Go try it for yourself. Having your domain name match your targeted keyword phrase will give you a step up on your competitors.
Now, the page url is the part of your web address that follow the domain name. Search engines give extra relevance to keywords within the page URL. There is some debate about how to separate the keywords: slashes, dashes or underscored, but the concensus seems to be, the less separaters the better. So if one of your categories of funny clown shoes is polka dotted, you would want one something similar to the following url for that web page: www.funnyclowshoes.com/polka-dotted.html
Remember to use your targeted keywords in your domain name and page urls for extra weight in the search engines.
Keyword Use Part 4 coming soon!!!
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